# Metriclabs
> Explore vintage brand stories & product histories, focusing on Coca-Cola, Sprite, Dr Pepper, and mid-century advertising, vending, and collectibles.

## About
Metriclabs uncovers stories on the rich histories of iconic brands like Coca‑Cola, Sprite, and TAB, documenting vintage advertising, signs, displays, vending machines, and mid-century product stories.

## Essential Pages
- [Welcome / Home](https://www.metriclabs.com): Main page featuring all story summaries.

## Key Archived Stories
- [The Forgotten Story of Salesmaker Vending Machines and Dr Pepper’s Mid-Century Rise](https://www.metriclabs.com): Explores Salesmaker vending machines, their Chicago origins with Highway Steel Products, and their partnership with Dr Pepper.
- [“Help Yourself”: Coca-Cola’s ICY-O and the Rise of Self-Service in the 1920s](https://www.metriclabs.com): Details the 1920s ICY-O dispenser and its role in the self-service refreshment culture.
- [The Story of Coca-Cola’s 2-Liter Bonus Bottle: A 1970s Marketing Revolution](https://www.metriclabs.com): Describes the late 1970s 2-liter Bonus Bottle campaign and its impact on beverage packaging.
- [Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s](https://www.metriclabs.com): Focuses on the Marketeer Menu Boards, a mid-1970s innovation for restaurants.
- [1959 Coca-Cola Outdoor Billboards Featuring the McGuire Sisters](https://www.metriclabs.com): Details the 1959 "Star Performers Build Sales for You" billboard campaign.
- [1968 The Point of No Return New Convenience Package Promotion for Sprite](https://www.metriclabs.com): Covers a Sprite promotion introduced in July 1968.
- [1957 VMC Coin Cooler Product Line Introduction of New Coca-Cola Machines](https://www.metriclabs.com): About the Vendorlator Manufacturing Company's January 1957 product line.
- [Cavalier Unveils a New Complete Line of High-Quality Coolers for Coca-Cola in 1958](https://www.metriclabs.com): Details the Cavalier Corporation's 1958 cooler line for Coca-Cola.