Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s
The 1970s were a golden age for American diners. Stainless steel counters, jukeboxes humming Fleetwood Mac, and families gathering around orange vinyl booths defined an era. But a quiet revolution was happening on the walls of these establishments—led by Coca-Cola.
Enter the Marketeer Menu Boards, Coca-Cola’s mid-1970s innovation that promised versatility, style, and increased sales for restaurants of all sizes.
The Story of Coca-Cola’s 2-Liter Bonus Bottle: A 1970s Marketing Revolution
Discover the history of Coca-Cola’s iconic 2-liter Bonus Bottle campaign from the late 1970s. Learn how this bold marketing strategy changed beverage packaging forever and explore the point-of-sale (POS) materials that brought it to life in grocery stores across America.
What New Clocks Advertising TAB were Introduced to Bottlers in 1970?
A new line of clocks was rolled out to bottlers in 1970 in the “Bottler […]
