Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s
The 1970s were a golden age for American diners. Stainless steel counters, jukeboxes humming Fleetwood Mac, and families gathering around orange vinyl booths defined an era. But a quiet revolution was happening on the walls of these establishments—led by Coca-Cola.
Enter the Marketeer Menu Boards, Coca-Cola’s mid-1970s innovation that promised versatility, style, and increased sales for restaurants of all sizes.
The Story of Coca-Cola’s 2-Liter Bonus Bottle: A 1970s Marketing Revolution
Discover the history of Coca-Cola’s iconic 2-liter Bonus Bottle campaign from the late 1970s. Learn how this bold marketing strategy changed beverage packaging forever and explore the point-of-sale (POS) materials that brought it to life in grocery stores across America.
1959 Coca-Cola Outdoor Billboards Featuring the McGuire Sisters
In August of 1959, Outdoor Advertising Incorporated (OAI) released their latest promotion for the Fall of 1959 promoting Coca-Cola through outdoor advertising and billboards. The promotion was called Star Performers Build Sales for You.
1968 The Point of No Return New Convenience Package Promotion for Sprite
In July of 1968, The Coca-Cola Company introduced a promotion called “The Point of No […]
