The Story of Coca-Cola’s 2-Liter Bonus Bottle: A 1970s Marketing Revolution
Discover the history of Coca-Cola’s iconic 2-liter Bonus Bottle campaign from the late 1970s. Learn how this bold marketing strategy changed beverage packaging forever and explore the point-of-sale (POS) materials that brought it to life in grocery stores across America.
1968 The Point of No Return New Convenience Package Promotion for Sprite
In July of 1968, The Coca-Cola Company introduced a promotion called “The Point of No […]
