“Help Yourself”: Coca-Cola’s ICY-O and the Rise of Self-Service in the 1920s
In the 1920s, the Coca-Cola ICY-O dispenser captures a pivotal moment in U.S. history when soda fountains and self-service collided to define a new era of American refreshment culture.
Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s
The 1970s were a golden age for American diners. Stainless steel counters, jukeboxes humming Fleetwood Mac, and families gathering around orange vinyl booths defined an era. But a quiet revolution was happening on the walls of these establishments—led by Coca-Cola.
Enter the Marketeer Menu Boards, Coca-Cola’s mid-1970s innovation that promised versatility, style, and increased sales for restaurants of all sizes.
The Story of Coca-Cola’s 2-Liter Bonus Bottle: A 1970s Marketing Revolution
Discover the history of Coca-Cola’s iconic 2-liter Bonus Bottle campaign from the late 1970s. Learn how this bold marketing strategy changed beverage packaging forever and explore the point-of-sale (POS) materials that brought it to life in grocery stores across America.
1959 Coca-Cola Outdoor Billboards Featuring the McGuire Sisters
In August of 1959, Outdoor Advertising Incorporated (OAI) released their latest promotion for the Fall of 1959 promoting Coca-Cola through outdoor advertising and billboards. The promotion was called Star Performers Build Sales for You.
