“Help Yourself”: Coca-Cola’s ICY-O and the Rise of Self-Service in the 1920s
In the 1920s, the Coca-Cola ICY-O dispenser captures a pivotal moment in U.S. history when soda fountains and self-service collided to define a new era of American refreshment culture.
Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s
The 1970s were a golden age for American diners. Stainless steel counters, jukeboxes humming Fleetwood Mac, and families gathering around orange vinyl booths defined an era. But a quiet revolution was happening on the walls of these establishments—led by Coca-Cola.
Enter the Marketeer Menu Boards, Coca-Cola’s mid-1970s innovation that promised versatility, style, and increased sales for restaurants of all sizes.
